Marketing the Moon:
The Selling of the Apollo Lunar Program

By David Meerman Scott and Richard Jurek

Foreword by Captain Eugene A. Cernan 

The most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. 

The most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.