Marketing the Moon:
The Selling of the Apollo Lunar Program
By David Meerman Scott and Richard Jurek
Foreword by Captain Eugene A. Cernan
"U.S. government goes “Mad Men” on Apollo, gets it right."
-- Tyler Cowen
The New York Times Magazine: A One-Sentence Book Review
"The authors achieve something I doubted was possible: They provide fresh and important insights into the Apollo program, nearly half a century after the fact."
Corey S. Powell
Review in American Scientist