Marketing the Moon:
The Selling of the Apollo Lunar Program

By David Meerman Scott and Richard Jurek

Foreword by Captain Eugene A. Cernan 

The most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. 

The most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. 


"U.S. government goes “Mad Men” on Apollo, gets it right."

-- Tyler Cowen

The New York Times Magazine: A One-Sentence Book Review


"The authors achieve something I doubted was possible: They provide fresh and important insights into the Apollo program, nearly half a century after the fact."

Corey S. Powell

                      Review in American Scientist