Marketing the Moon:
The Selling of the Apollo Lunar Program
By David Meerman Scott and Richard Jurek
Foreword by Captain Eugene A. Cernan
The most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
"Marketing the Moon is a feat! A giant leap! Bravo."
-- Tom Hanks
"U.S. government goes “Mad Men” on Apollo, gets it right."
-- Tyler Cowen
The New York Times Magazine: A One-Sentence Book Review
"The authors achieve something I doubted was possible: They provide fresh and important insights into the Apollo program, nearly half a century after the fact."
-- Corey S. Powell
Review in American Scientist
