Apollo as a branded corporate gift

  A Decade In A Day - Compliments of The Washington Senators

 A Decade In A Day - Compliments of The Washington Senators

On the eve of July 20, 1969, not everyone was focused on the Apollo 11 moon landing all the time. Many baseball fans were tuned in to radio broadcasts from Yankee stadium that night as the Yankees played the Washington Senators. At the moment of landing, broadcasters interrupted the game and switched over to the live feeds – unscripted and unedited – that they were receiving from NASA. When Eagle landed, and the stations switched back over to the game, it was announced in the stadium that Apollo 11 had landed on the moon. The roar of the crowd, which then later breaks out into song in celebration, perfectly captures the mood of a nation, filled with pride in the accomplishment. In a stroke of marketing genius, WWDC Radio, and the Washington Senators, produced a commemorative 45” record album that they gave away as a marketing gift that would forever associate their team and brand with the moment.  

Posted on January 6, 2014 .