About the Authors


David Meerman Scott

David Meerman Scott is a marketing strategist, advisor to emerging companies, and a professional speaker on topics including marketing, leadership, and social media. He is the author of eight books, including three international bestsellers: The New Rules of Marketing and PR, Real-Time Marketing & PR, and Marketing Lessons from the Grateful Dead. His books have been translated into more than twenty-five languages. He collects artifacts from the Apollo lunar program and is thought to be the only person in the world with a lunar module descent engine thrust chamber in his living room.


Richard Jurek

Richard Jurek is a marketing and public relations executive with broad business-to-business and business-to-consumer experience in the sectors of global banking, finance, insurance, investments, and real estate. He is president of Inland Marketing & Communications, Inc., based in Oak Brook, Illinois. He is a lifelong space enthusiast and a collector of historic space artifacts, with the world's largest collection of $2 bills that have flown in space.


Foreword by Captain Eugene A. Cernan

During twenty years as a naval aviator, including thirteen years with NASA, Captain Eugene A. Cernan left his mark on history with three historic missions in space: as pilot of Gemini 9, as lunar module pilot of Apollo 10, and as commander of Apollo 17. Flying to the Moon not once, but twice, he also holds the distinction of being the second American to walk in space and the last man to have left his footprints on the lunar surface.