Last week, David delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest b2b marketing conference in the world.
The talk was called Shooting for the Moon: What B2B Marketers Can Learn From the Marketing of the Moon. (Click the link to watch the video).
There are lessons for marketers of all stripes in Marketing the Moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than “Laugh-In”? Why did a government program whose SOP had been secrecy turn its greatest achievement into a communal experience? You will learn you can achieve audacious goals, too, using many of the same techniques that riveted the world 45 years ago.