Corey S. Powell wrote an enthusiastic and detailed review of "Marketing the Moon" in American Scientist magazine titled "The Men Who Sold The Moon." Powell writes: "Something profound had changed since the early days of the heroic, untouchable space heroes. In Marketing the Moon, David Meerman Scott (no relation to NASA’s David Scott) and Richard Jurek do a masterful job defining that something and placing it within a much broader exploration of how the U.S. space program acquired such mythic status in the first place—before it abruptly, sadly crumbled away. Along the way, the authors achieve something I doubted was possible: They provide fresh and important insights into the Apollo program, nearly half a century after the fact."
