"Under the Influence" - Terry O'Reilly Gets Inspired by Marketing the Moon

Terry O'Reilly, the influential Canadian author, speaker and broadcaster of the popular syndicated public radio program, "Under the Influence," specializing in exploring unique marketing and advertising topics, gets inspired by our book "Marketing the Moon" -- and he features it in this week's episode. It reminds him of the time the Apollo 17 crew visited his home town of Sudbury, Ontario, for geology training...and of the pioneering marketing and brand journalism efforts of NASA public affairs.

Posted on January 31, 2015 .